What If Instead of Struggling To Book Weddings, You Could Attract All The Couples You Need?

You started your wedding business to do the work you love. You’ve been putting your blood, sweat and tears into this business, but you’re still not booking as many weddings as you need to. You’re working a lot and you’re frustrated because you don’t know what you’re doing wrong. Why aren’t the couples you want to work with contacting and booking you?

 

You’re tired of spending your time and money on marketing that just doesn’t work. You’re fed up with pouring all of this hard work into your business and not seeing the results you know you deserve.

 

You’ve tried publishing posts on Facebook & Twitter, writing blog posts and exhibiting at wedding fairs but nothing seems to be working and sometimes it makes you feel hopeless.

 

People are visiting your website, but they aren’t contacting you. When potential clients do get in touch with you, they seem overly concerned about price and many of those leads go cold.

 

You’re stuck. You’ve tried all of these different things to attract more clients and you’re still not booking enough weddings.

 

You end up saying things to yourself in an exasperated tone like “I don’t understand why this isn’t working.“

 

You’re getting tired of spinning your wheels and you’re ready to learn how to book more weddings so you can get to doing the work you love and actually have a life too. There has got to be a better way.

What if it didn’t have to be so hard?

 

What if you could just follow a step-by-step plan that would show you exactly what you need to do to book more weddings?

What if you had the support of someone who knows what works and what doesn’t work to hold your hand through the entire process?

You can book more weddings without having to go through this constant struggle.

You can attract couples that value your work and won’t try to haggle with you and you get back to enjoying the work you love while your email inbox fills with emails from potential clients.

 

Let me show you how.

Most wedding professionals start their businesses in the hopes that if the build it, their customers will come and that simply isn’t the case. Things have changed.

 

The way all of us shop for and buy things has changed dramatically and most wedding businesses have not adapted to this change. Those wedding professionals struggle to book clients, aren’t earning enough money and don’t have any freedom because their business keeps them imprisoned.

It doesn’t have to be this way.

I’ve found that there is one key difference between wedding businesses that struggle and those that thrive. Those that struggle have not adapted to this new world we’re living in.

 

It wasn’t that long ago that all marketing was outbound and that people could only be reached in a few different ways. In this traditional outbound marketing, companies focus on searching for customers. They use cold-calling, print advertising, T.V. advertising, junk mail, and spam.

Search engines, blogs and social networks have fundamentally transformed the way people purchase products & services but most wedding businesses are still using the same old outdated & inefficient marketing methods and they’re not working as well as they used to.

Inbound marketing on the other hand, brings clients to you like a magnet instead of chasing them around and screaming at them through a megaphone. Think about it – when was the last time you bought something from someone based on an outbound marketing tactic like an ad or a cold call? You probably can’t even remember!

The problem is that a lot of wedding professionals don’t know how to adapt to this new way of marketing. It’s no longer enough to just put up a website or “get your name out there” and hope that someone contacts you.


Heidi Thompson
That’s why I created Book More Weddings Academy.

My name is Heidi Thompson and I created Book More Weddings Academy to help awesome, talented wedding professionals just like you learn exactly how to attract the perfect people to your business and convert them into paying customers.

I believe that it’s possible to build a thriving wedding business without feeling stressed out and overwhelmed by working smarter instead of just harder. There is an easier way to book more weddings and I want to help you learn how to do just that.

In Book More Weddings Academy, we do that by working through a step-by-step blueprint so you know exactly what you need to do to book more weddings.

When you have a system that brings in new leads and helps turn them into customers for you along with the support of a mentor and peers that are there support you, your day-to-day actions will be more focused & results-driven, your attitude will be calm & centered, and your revenue will increase substantially.


When you put the Book More Weddings Academy framework into practice, you’ll have…

a proven system in place that brings in new leads and helps turn them into customers for you

a clear picture of who your ideal client is, what they need and where to find them, so that you can focus on attracting them (and only them) the confidence that comes with being in control of your marketing and sales process

a sales process that is much simpler and easier – that means no more hard sales for you! confidence in where you should focus your time and your money

the know-how to measure what works so you can do more of it and less of what doesn’t

a mentor to advise you and a group of your peers to support you when you’re feeling stuck

a better, more genuine way to sell that doesn’t make you feel like a used car salesman

the structure you need to stay on track with your marketing and not fall off the wagon

more enquiries from potential clients who are ready to invest in working with you on their dream wedding

 What’s inside Book More Weddings Academy?

 

Book More Weddings Academy is made up of 12 modules that take you through the 4 steps to booking more weddings.

 

Step 1: The Foundation

Week 1: How Trying To Appeal To Everyone Is Sabotaging Your Business

In this module you’ll learn…

  • Why defining your ideal client can make or break your business

  • How to find your ideal client and build a marketing plan around that

  • When to say no to customers who are wrong for you

Week 2: Figuring Out What You Really Sell & Why People Love You (it’s not what you think!)

In this module you’ll learn…

  • How to determine what you really sell (and it’s not what you think!)

  • How to figure out why people buy from you so you can use that to amp up your marketing

  • How to figure out what you’re an expert on (yes – you are an expert!)

Week 3: Setting Yourself Apart From The Competition & Thinking Collaboratively

In this module you’ll learn…

  • How to figure out what sets you apart from the competition

  • How to use that difference in your marketing so that your competitors don’t stand a chance

  • How to analyze your competition and identify potential partners

Week 4: How To Use The KLT Factor To Book More Weddings

In this module you’ll learn…

  • What the KLT Factor is and why it is so important to your business

  • Exactly how you can use the KLT Factor to book more weddings

  • How you can use your superhero origin story in your marketing

 

Step 2: Building A Blog That Draws Customers In Like A Magnet

Week 5: Building A Blog That Draws Customers In Like A Magnet – Part 1

In this module you’ll learn…

  • Why blogging is one of THE most important things you can do for your business

  • How to smash through the excuses you may have for not blogging

  • How the location of your blog can affect the impact it has on your business

Week 6: Building A Blog That Draws Customers In Like A Magnet – Part 2

In this module you’ll learn…

  • How to create your simple blogging strategy

  • What to write about on your blog

  • How to write great posts (even if you don’t think you’re any good at writing)

  • How to get your blog posts in front of your ideal client

 

Step 3: Get Couples Salivating Over The Prospect Of Working With You

Week 7: How Simple Tweaks In The Words You Choose Can Increase Sales & Demonstrate Your Awesomeness

In this module you’ll learn…

  • How to improve your sales by tweaking your website copy

  • How to demonstrate the value of what you do so you get fewer price shoppers & people are happy to pay what you charge

Week 8: How To Get Couples Drooling Over The Idea Of Working With You

In this module you’ll learn…

  • How to prove that you’re a credible professional that they can trust and not an amateur

  • How to get testimonials that do the selling for you

  • How to get referrals from your customers

  • Why you need a great FAQ page & exactly how to create one

 

Step 4: Getting Couples To Say “I Do” To You

Week 9: How To Take Your Customers From The First Date To Saying “I Do” To You

In this module you’ll learn…

  • How to define your sales cycle – and systematize it, so it’s easier to make sales

  • The simple changes you need to make to your website to turn it into a lead generating machine

  • The best tools and tips you can use to generate more leads

Week 10: Lead Generation: How To Rock Your First Date With Your Potential Customer

In this module you’ll learn…

  • What to offer in exchange for your potential client’s email address

  • How to set it up so you can start collecting leads

  • How to promote your offer so you can build a list of people who are interested in working with you

Week 11: Nurturing Your Leads & Making The Sale: From Casually Dating To Saying “I Do”

In this module you’ll learn…

  • What to do with these leads you’re bringing in

  • How to demonstrate how awesome you are while providing value through your email autoresponder & regular emails

  • How to convert your leads into customers and loyal advocates

Week 12: Measuring Your Success

In this module you’ll learn…

  • How to track where your customers are coming from, so you can focus your marketing on just those sources

  • How to determine your best traffic sources and what to do with that information

  • How to determine what your most popular content is so you can do more of what works and less of what doesn’t

What else is included?

Book More Weddings Academy ($1997 value)

 

❏ Lifetime access to all 12 of the modules

 

❏ A Private Members Area to access and download all of your course materials

 

❏ 6 group coaching calls where I will answer your burning questions, help you get past any stumbling blocks and make sure you succeed

 

❏ Recordings of our group coaching calls. If you can’t make a live call just submit your questions in advance and listen to the recording later!

 

❏ Access to the members-only Facebook group, where you can connect with your fellow students & alumni, ask questions, share your challenges and swap success stories.

 

And because I really want you to punch overwhelm in the face you’ll get some extra bonuses too…

My Super Simple Blogging System ($97 value)

A full play-by-play of the systems I use to produce, distribute, and email blog content to my list. Watch every step in my process over my shoulder in real time, courtesy of this screencast video.

The Wedding Marketer’s Toolkit ($97 value)

The complete guide to every system and tool I have running in my business. You’ll find a how-to for each of my favorite tools, including Hootsuite, Evernote and my personal best-friend-for-life Buffer.

Your Blog Promotion Checklist ($97 value)

Wondering how to get the word out about your blog? This checklist will give you the rundown of everything you need to know about promoting your blog posts – from how to get your shiny new blog posts in front of your ideal client, AND how to automate it to make your life easier.

Productivity Hacks Handbook ($97 value)

My favorite tricks and tips to kick procrastination into the backside, and make the most of your time!

Total value of everything you’ll get = $2,385

(but you won’t have to pay that much)

You’ll walk away with

 

  • a proven system in place that brings in new leads and helps turn them into customers for you

 

  • a clear picture of who your ideal client is, what they need and where to find them, so that you can focus on attracting them (and only them)

 

  • the confidence that comes with being in control of your marketing and sales process

 

  • a sales process that is much simpler and easier – that means no more hard sales for you!

 

  • confidence in where you should focus your time and your money

 

  • the know-how to measure what works so you can do more of it and less of what doesn’t

 

  • a mentor to advise you and a group of your peers to support you when you’re feeling stuck

 

  • a better, more genuine way to sell that doesn’t make you feel like a used car salesman

 

  • the structure you need to stay on track with your marketing and not fall off the wagon

 

  • a system for generating more enquiries from potential clients who are ready to invest in working with you on their dream wedding

 

Book More Weddings Academy is for you if…

 

you want to bring in a consistent flow of couples who want to work with you (and only you)

you want to simplify your marketing and sales and only do what works

you want a specific, step-by-step, actionable, no-bullshit action plan to bring in more business

you want to know exactly what works so you can implement that in your business

you want to stop struggling and start thriving

 

Book More Weddings Academy isn’t for you if…

 

you just want a quick fix. What you’ll learn in Book More Weddings Academy takes time to put in place but it’ll make a difference in your business for as long as you’re in business, as long as you’re ready to put in the work

you want someone else to do the work for you

you’re not willing to put the effort into working on your business

you’re too busy to work on improving your business and making more money

Testimonials
“When I implemented what I learned from Heidi, I found that a lot more people were getting in touch with me via my website.”

“When I implemented what I learned from Heidi, I found that a lot more people were getting in touch with me via my website. Using the process I learned in Book More Weddings Academy I was able to turn these people into warm leads and then into physical in-person consultations. When you focus on marketing to them over time you’ve built a really good level of trust with them by the time you sit down with them. They already feel like they know you and that makes your job a lot easier because you don’t have to go into a hard sales pitch.

Ross Dean

www.rossdeanphotography.com

“I was feeling really lost and overwhelmed because there are so many things you can do to market your business – I just didn’t know where to start.”

“When I started Book More Weddings Academy my business was only 4 months old. I was feeling really lost and overwhelmed because there are so many things you can do to market your business – I just didn’t know where to start. After going through the course I was able to get really focused on who I wanted to work with and that made things so much easier to manage because I didn’t feel like I was trying to take on the whole world. I’m getting more phone calls and sales are so much easier because it’s like I’m just talking to a friend. It’s actually fun now that it’s so much easier!”

Michelle Novonty

www.bayareaweddingplanner.co

“A year ago, I gave myself a deadline – if after a year I was still in the same place in business, I would close it. Now, I’m in such a different place that closing my business isn’t even an option. I have my plan now and I know where I’m going. Now I know I’m on the right path.”

“Heidi’s Book More Weddings Academy helped me figure out exactly what I was doing wrong in my marketing and exactly how to change it. After going through Heidi’s course, I now have confidence in my sales process – I no longer feel like a cheesy salesman and I’m actually converting more leads into sales! Email marketing is now a very big asset for my business and has been instrumental in booking more clients. Heidi taught me how to blog properly and now I’m coming up much higher in Google search rankings than my competitors.

A year ago, I gave myself a deadline – if after a year I was still in the same place in business, I would close it. Now, I’m in such a different place that closing my business isn’t even an option. I have my plan now and I know where I’m going. Now I know I’m on the right path.

If you think marketing is all about putting ads in newspapers magazines or Facebook and think you will get the type of customer you want to work with, think again. You need to take this course to better understand what marketing really is all about and how to be better at it without spending loads of money.

Jaclyn Campbell

www.ivoryandrose.co.uk

“Heidi’s advice was absolutely brilliant – and she made me look at my client base in a different manner. I did what she said and presto I had 5 enquiries within a week!”

“Heidi’s advice was absolutely brilliant – and she made me look at my client base in a different manner. I did what she said and presto I had 5 enquiries within a week!

I would DEFINITELY recommend her services to my suppliers, my friends in the wedding industry and any future acquaintances who are struggling in the wedding industry.

What you have to know about Heidi is like I said she is a REAL person, is very approachable and has some terrific ideas about business. It is so comforting knowing someone like Heidi is just an email away if you hit a stumbling block.”

Michelle Greyeyes

www.greyeyesmakeupartist.co.uk

“My bookings for this year have doubled compared to last year which has been amazing considering that I wasn’t even able to market as much as I would have liked because I was on maternity leave.”

“Thanks to Heidi’s advice, I have been able to find new ways of engaging with potential clients, which I have been able to implement whilst answering enquiries or speaking with potential clients at fairs/shows. I have also been able to look at my goals and where I want to be in the future, both short term and long term, and see ways of being able to reach those objectives in a more proactive way rather than wishful thinking.

My bookings for this year have doubled compared to last year which has been amazing considering that I wasn’t even able to market as much as I would have liked because I was on maternity leave. I also have more focus and aim for my business with the ideas of rebranding at the end of this year.

I would recommend Heidi to anyone that feels a little bit stuck or unsure as to what to do to get to the next level in their business. This has been such a great way for me to be able to focus and give my business the kick start it needed once I came off maternity leave.”

Clare Tam-Im

http://www.claretamim.co.uk/

“Heidi’s advice was clear and practical, unlike a lot of the jargon-filled books and blogs I’ve been reading to try and improve my understanding of good marketing practice.”

“Heidi helped me to focus on who I’m trying to sell to, and to start building relationships with people in the industry such as wedding bloggers. She has also given me some helpful tools (like Buffer and Hootsuite) that allow me to spend less time on social media but still keep up with what’s going on. Heidi’s advice was clear and practical, unlike a lot of the jargon-filled books and blogs I’ve been reading to try and improve my understanding of good marketing practice.

Since implementing Heidi’s advice, views of my online shop have improved dramatically since this time last year, and I’ve been able to get a guest blog post published on Under the Vintage Veil. Heidi doesn’t do miracle cure-all solutions, but instead gives sensible advice for both short-term practical improvements and long-term business strategies.”

Beth Paton

http://mme-b-boutique.com/

The “But Will This Work For Me?” Guarantee

I understand that buying something for the first time can feel uncertain. I want you to be happy that you’ve made this invest me so you have a full 30 days to put the Book More Weddings Academy framework in place and ensure that it’s bringing in results for your unique business. If you sign up today and realize that this just isn’t for you within 30 days of the course starting, that’s okay. Let me know within 30 days and you’ll get the full purchase amount right back on your credit card, no hassles.

 

Secure your spot in the course now by clicking on one of the two buttons below. Book More Weddings Academy will only be available until September 28th and class starts on September 29th!

Frequently Asked Questions
Q. There’s so much marketing information out there . . . how do I know this is the program for me?

A. Book More Weddings Academy is for you if…

  • you want to bring in a consistent flow of couples who want to work with you (and only you)
  • you want to simplify your marketing and sales and only do what works
  • you want a specific, step-by-step, actionable, no-bullshit action plan to bring in more business
  • you want to know exactly what works so you can implement that in your business
  • you want to stop struggling and start thriving

Book More Weddings Academy isn’t for you if…

  • you just want a quick fix. What you’ll learn in Book More Weddings Academy takes time to put in place but it’ll make a difference in your business for as long as you’re in business, as long as you’re ready to put in the work
  • you want someone else to do the work for you
  • you’re not willing to put the effort into working on your business
  • you’re too busy to work on improving your business and making more money
Q. How do I know it’s worth the investment?

A. This program contains a step-by-step system that’ll do wonders for your bottom line. And it’ll help you understand your people, business, and online presence better than ever before. No gimmicks, no bullshit. I know these methods produce amazing results, because they’ve done wonders for not only my business, but my clients’ businesses. I want this for you, so I’ve created a payment plan to make this course accessible for as many wedding entrepreneurs as possible. Read more about that below.

I’m also so certain these tools and tips will pay for themselves again and again, I’m offering a 30-day money back guarantee.

Q. Will the strategies be difficult to implement? Will I need to hire a team?

A. Nope! This program is jam-packed with marketing solutions for ANY budget, even if you’re working under your own steam. If you’re a one-man or one-woman operation, Book More Weddings Academy is still a great fit for you. In fact, most people who go through this course are riding solo. You’ll have my to help you through any parts you find difficult as well!

Q. I understand SEO and social media, but neither of those seem to be helping my business. What gives?

A. While it’s great to have a basic understanding of these online marketing tactics, SEO and social media alone don’t tell the full story. You need more than just website hits and followers on Twitter and Facebook. You need to start converting those viewers and readers into buyers. This program will fill in the gaps in your knowledge, so you can start making the sales you know you should be making.

Q. I’m pretty busy, will I have time for this?

A. Are you too busy to make more money? And are you too busy to make life easier on yourself? When you purchase this 12-module program, you receive lifetime access to ALL the materials, so you can work through them at your own pace. Try and set aside a few hours each week to work through each of the sections, and you’ll make it across the finish line in no time!

Q. Will these tips help my business when I’m crazy busy during peak wedding season?

A. Absolutely. These are tactics designed to keep your business growing year round. We’ll be diving into ways to design a funnel to bring in new fans and customers, 365 days a year, 24/7. The best part is that you can put a lot of it on autopilot, so it works even when you’re busy.

Q. What if I purchase this and find it isn’t right for me?

A. Because I’m so confident that Book More Weddings Academy will change your business for the better, I’m happy to offer a money-back guarantee. If, for any reason you’re not happy with it, simply let me know within 30 days of enrolling, and I’ll give you your money back.

 

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